Marketing & Ads
Spend efficiency, funnel conversion, and organic vs. paid GMV.
Ads Spend
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ROAS
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MER
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CPC
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CAC
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Ads Budget Used
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Is our ad spend converting well?
Funnel: Impressions → Clicks → Orders
0Impressions
0Clicks
Not availableAdd to Cart
0Orders
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Is our growth coming from ads or organic demand?
Ads-attributed vs. organic GMV, by month
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Which channel is spending on ads most efficiently?
ROAS by platform (each connected market shown separately), selected period
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Which ad platform needs attention?
Flag platforms below a configurable ROAS threshold
All connected platforms are at or above the 4.0x threshold.
Where is the ad budget going, month by month?
Ad spend by platform (each connected market shown separately)
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