Business & Profit
Full P&L breakdown, cost composition, and margin trend — —.
GMV
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Total Cost
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COGS + Ads + Platform Fee
Gross Profit
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Gross Margin %
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No target set
How does GMV break down into cost and profit, line by line?
Monthly P&L — —, no Affiliate Fee (this business runs no affiliate program)
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Where is the cost structure shifting?
Cost composition by month — —
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Are we improving profitability over time?
Gross margin % by month, vs. target if set
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What's eating into our gross profit the most?
GMV to gross profit waterfall — —
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